Napa Solano SBDC: 7 Ways to Connect with Customers on LinkedIn

THIS WORKSHOP IS THE THIRD OF THREE IN THE SOCIAL MEDIA ZERO TO HERO SERIES

Did you know that LinkedIn is way more than a job-hunting platform?

LinkedIn has transformed over the past few years into a truly social network for all professionals to connect, share experiences, and truly engage like one would on Facebook. LinkedIn is your secret weapon for finding your customers and even building deeper connections with them.

Join us in this workshop on LinkedIn and unleash the power of LinkedIn by dusting off your old, outdated, profile and enhancing it so that when people see it they have all the correct information about your business. 

Even if you don’t plan on using LinkedIn much, you should still be active on it, know how it works, and update your information because you never know where your next customer will come from. And yes, they do their research online before they reach out to you.

Taught by SBDC Business Advisor Ed Troxell

Ed Troxell is a social media marketing expert and enthusiast of Facebook Live. As a former Apple Inc. employee, Ed brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up on social media so that you can stand out as the industry expert online.

Ed is also joined by Brianna Boyd Solana-Napa’s Marketing specialist and Social Media channel manager. Branna is passionate about community involvement and doing all she can to let businesses know the opportunities available to them through social media.